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Sun, Sand, and Monograms: How Luxury Fashion Houses Are Redefining Mediterranean Tourism
Walk onto the sands of Monte Carlo, the sun-drenched piers of the French Riviera, or the turquoise bays of the Aegean this summer, and one thing becomes immediately clear: the high-fashion runway has migrated to the shoreline. Where luxury brands once settled for seasonal pop-up boutiques in quiet resort towns,