Taiwan Elevates Tourism Push in Jakarta to Capture Growing Muslim Travel Segment

Taiwan’s Tourism Administration has launched an aggressive promotional drive across Indonesia, positioning the island as a premier non-OIC (Organization of Islamic Cooperation) destination for the region’s expanding Muslim travel market.

Building on its strong ranking in the latest Mastercard-CrescentRating Global Muslim Travel Index (GMTI), where Taiwan tied for third place among non-OIC destinations, authorities are actively targeting high-income families, corporate incentive groups, and young travelers across Jakarta and Surabaya. To capture Southeast Asia’s largest travel market, Taiwan has deployed trade delegations, established promotional hubs at retail venues like Jakarta’s Lippo Mall Puri, and laid groundwork to open a dedicated tourism office in Jakarta. The initiative focuses on Indonesian Muslim families and young travelers, backed by Taiwan's top-tier GMTI status and an expanding network of over 195 certified halal establishments alongside bidet-equipped facilities at transit hubs.

Expanding Halal Infrastructure and Accessibility

Taiwan’s push into the Indonesian market relies on more than marketing campaigns; it is backed by substantial infrastructure development. Over 195 hotels, restaurants, and leisure venues across Taiwan have secured official halal certifications. Major transit nodes—including High-Speed Rail stations, major airports, and key transit corridors—now feature dedicated prayer rooms and public facilities equipped with bidet sprayers.

Simultaneously, major municipal capitals like Taipei have earned international accolades, including the "Muslim Women-Friendly City Destination of the Year," highlighting safety and accessibility for independent female travelers. Official travel resources published by the Taiwan Tourism Administration provide curated itineraries, verified halal dining directories, and real-time transit guides tailored specifically for Muslim visitors.

Tapping Into Southeast Asia's Emerging Middle Class

Tourism officials view Indonesia's burgeoning middle class as a pivotal growth engine for East Asian leisure travel. Delegations comprising airline executives, hotel operators, and tour agencies are introducing tailored holiday packages timed around peak holiday periods, including the New Year and year-end travel seasons.

With expanded direct flight connectivity between Taipei, Jakarta, and Surabaya, Taiwan is working to convert its reputation for safety, natural scenery, and cultural diversity into long-term market share across Southeast Asia.